Baby Bjorn

Passion for the next generation - since 1961

When BabyBjörn was started in 1961, the founder, Björn Jakobson, had a clear business concept:

“To make life easier for families with small children by developing safe and innovative products of the highest quality for children up to three years.”

2011 marked exactly 50 years since BabyBjörn started. BabyBjörn remains a Swedish family company, but today their products can be found all over the world, and the original business concept has stood the test of time, just like the quality of their products.

Trends have come and gone, but small children’s need for security and closeness has not changed. To date, more than 30 million children have been carried by their mothers and fathers in BABYBJÖRN baby carriers. They’ve put great faith in BabyBjörn, and they are incredibly proud that they have been able to contribute to bringing parents and children closer to one another – today, as much as when BabyBjörn first began.