{"title":"All4Ella","description":"","products":[{"product_id":"all4ella-pram-pegs-2pk","title":"All4Ella Pram\/Stroller Pegs 2pk","description":"\u003ch2\u003eAll4Ella pram pegs are a great way to secure muslin swaddles to your pram protecting your baby from the sun and reducing outside distractions.\u003c\/h2\u003e\n\u003ch5\u003eFeatures:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eEasily secure muslin to pram sun canopy\u003c\/li\u003e\n\u003cli\u003eClip baby toys to pram\u003c\/li\u003e\n\u003cli\u003eKeep muslin in place whilst breastfeeding\u003c\/li\u003e\n\u003cli\u003eSturdy and strong design\u003c\/li\u003e\n\u003cli\u003eWide range of colours available to match with your pram and muslin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e This is NOT A TOY and must be kept out of children's reach\u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Black","offer_id":44844567855206,"sku":"APP2077","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"Charcoal","offer_id":44844567887974,"sku":"APP2300","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"Coral","offer_id":44844567920742,"sku":"APP2288","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"Grey","offer_id":44844567953510,"sku":"APP2177","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"Sage","offer_id":44844567986278,"sku":"APP2344","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"Sand","offer_id":44844568019046,"sku":"APP2266","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"Steel Blue","offer_id":44844568051814,"sku":"APP2333","price":8.0,"currency_code":"NZD","in_stock":true},{"title":"White","offer_id":44844568084582,"sku":"APP2066","price":8.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/all4ella-pram-pegs-black.jpg?v=1772648804"},{"product_id":"all4ella-handy-hooks","title":"All4Ella Handy Hooks","description":"\u003ch2\u003eJust clip over your pram or shopping trolley handle, and now your hands are completely free!\u003c\/h2\u003e\n\u003cp\u003eOur Handy Hooks are lightweight, versatile and great for taking the hard work out of carrying shopping, nappy bags and handbags.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Default Title","offer_id":44844601147494,"sku":"AHH1","price":12.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/All4Ella_handy_hooks.jpg?v=1773180622"},{"product_id":"all4ella-silicone-bib-with-spoon","title":"All4Ella Silicone Bib With Spoon","description":"\u003ch2\u003eMade from soft, durable food-grade silicone our silicone bib has a handy deep spill pocket to catch food and keep mealtimes mess free.\u003c\/h2\u003e\n\u003cp\u003eOur silicone bibs come with a matching soft silicone spoon perfect for little gums. Each set is packaged in a reusable pouch making it handy for when out and about.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions: \u003c\/strong\u003eEasy to clean \u0026amp; dishwasher safe. Do not use abrasive agents or scourers\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Ensure baby is never left unattended when wearing a bib and always remove prior to sleeping.\u003c\/p\u003e\n\u003ch5\u003eFeatures:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eDishwasher safe silicone\u003c\/li\u003e\n\u003cli\u003eAdjustable neck\u003c\/li\u003e\n\u003cli\u003eBPA and phthalate free\u003c\/li\u003e\n\u003cli\u003eFood grade silicone\u003c\/li\u003e\n\u003cli\u003eSoft silicone spoon included\u003c\/li\u003e\n\u003cli\u003eSuitable for ages 6 months to 3 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Dusty Pink","offer_id":44844602523750,"sku":"ASBS5","price":25.0,"currency_code":"NZD","in_stock":true},{"title":"Olive","offer_id":44844602556518,"sku":"ASBS7","price":25.0,"currency_code":"NZD","in_stock":true},{"title":"Slate Blue","offer_id":44844602589286,"sku":"ASBS12","price":25.0,"currency_code":"NZD","in_stock":true},{"title":"Stone","offer_id":44844602622054,"sku":"ASBS13","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/All4Ella_Silicone_bib_with_spoon_stone.jpg?v=1772648911"},{"product_id":"all4ella-pullover-head-bib-2-pack","title":"All4Ella Pullover Head Bib 2 Pack","description":"\u003ch2\u003eAll4Ella pullover bibs are both fashionable and functional and make a great gift.\u003c\/h2\u003e\n\u003cp\u003eOur Forest pullover bib is designed to easily slide over baby's head for a comfortable fit. The 100% cotton bibs absorb moisture and are a great way to keep mealtimes a little more mess free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Ensure baby is never left unattended when wearing a bib and always remove prior to sleeping.\u003c\/p\u003e\n\u003ch5\u003eFeatures:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e2 pack\u003c\/li\u003e\n\u003cli\u003eMade from 100% cotton\u003c\/li\u003e\n\u003cli\u003eEasy to slide over baby's head\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Default Title","offer_id":44844602753126,"sku":"ABIB29","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/All4Ella_pullover_head_bib_2_pack_forest.jpg?v=1772648876"},{"product_id":"all4ella-silicone-plate-with-straw-spoon","title":"All4Ella Silicone Plate With Straw \u0026 Spoon","description":"\u003ch2\u003eOur three divided sections for independent choice, you simply fill with different snacks or food options\u003c\/h2\u003e\n\u003cp\u003eChildren love making independent choices about what food to add to each section. The dividers act as a handy reminder to busy mums and dads to include a variety of different foods with every meal (protein, veggies, carbs etc). The adjustable and repositionable straw ensures all food groups are a part of mealtime and giving your child maximum choices.\u003c\/p\u003e\n\u003cp\u003eThe suction base is perfectly sized to sit on your table or highchair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions: \u003c\/strong\u003eDo not use abrasive sponges or scourers on the silicone. To avoid staining we recommend washing immediately using a mild detergent and warm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Ensure adult supervision at all times.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: Made from soft, flexible, durable and lightweight silicone. Optimal for food contact: The silicone is bacteria resistant which makes them extra hygienic! 100% high-quality food-grade silicone. Free from BPA, Phthalates, Lead, PVC and other nasties!\u003c\/p\u003e\n\u003cp\u003eAll of our toddler dinnerware is dishwasher safe, however to avoid staining we recommend you wash immediately using a mild detergent and warm water.\u003c\/p\u003e\n\u003cp\u003eDon’t forget to check out the matching Silicone bib and Spoon set.\u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Dusty Pink","offer_id":44844605800550,"sku":"ASP1","price":32.0,"currency_code":"NZD","in_stock":true},{"title":"Olive","offer_id":44844605833318,"sku":"ASP3","price":32.0,"currency_code":"NZD","in_stock":true},{"title":"Slate Blue","offer_id":44844605866086,"sku":"ASP6","price":32.0,"currency_code":"NZD","in_stock":true},{"title":"Stone","offer_id":44844605898854,"sku":"ASP7","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/All4Ella_silicone_plate-with_straw__spoon_dusty_pink.jpg?v=1772648917"},{"product_id":"all4ella-bandana-bib-with-silicone","title":"All4Ella Bandana Bib With Silicone","description":"\u003ch2\u003eMade from 100% cotton, our bibs are designed to compliment any outfit whilst being absorbent to catch all of those dribbles.\u003c\/h2\u003e\n\u003cp\u003eOur reversible teether bibs are both fashionable and functional providing comfort for teething babies, helping to soothe those sore gums.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Wash before use in cold water with like colours. Do not tumble dry. Do not bleach. Warm iron on reverse side. Do not dry clean.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Ensure baby is never left unattended when wearing a bib and always remove prior to sleeping.\u003c\/p\u003e\n\u003ch5\u003eFeatures:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eReversible\u003c\/li\u003e\n\u003cli\u003eAdjustable size\u003c\/li\u003e\n\u003cli\u003eSoothes sore gums\u003c\/li\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003eBPA and Phthalate free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"All4Ella","offers":[{"title":"Water Colour Rainbows","offer_id":44844606619750,"sku":"ABIBS8","price":14.95,"currency_code":"NZD","in_stock":true},{"title":"Puppies","offer_id":44844606652518,"sku":"ABIBS7","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/All4Ella_bandana_bib_with_silicone_puppies.jpg?v=1772648897"},{"product_id":"all4ella-muslin-2-pram-pegs-box-set","title":"All4Ella Muslin \u0026 2 Pram Pegs Box Set","description":"\u003ch2\u003eORGANIC Light, 100% cotton, open weave fabric allows constant air flow allowing babies temperature to adjust naturally.\u003c\/h2\u003e\n\u003cp\u003eComfy – Our fabric is designed to become softer each time it is washed. Our EXTRA Large Size 1.2 x 1.2 m. Each Swaddle is large enough to be used as a pram cover, burp cloth, tummy time blanket, nursing, and much more. Paired with Pram pegs, these are a great way to keep the muslin attached to the pram, protecting little one’s when out and about.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Wash before use in cold water with like colours. Tumble dry on low heat. Do not bleach. Warm iron on reverse side. Do not dry clean.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Pram pegs are not a toy - Keep away from children.\u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Monkey Carnival","offer_id":44844607963238,"sku":"AMP44","price":32.0,"currency_code":"NZD","in_stock":true},{"title":"Gingham Grey","offer_id":44844607996006,"sku":"AMP49","price":32.0,"currency_code":"NZD","in_stock":true},{"title":"Water Colour Rainbows","offer_id":44844608028774,"sku":"AMP51","price":32.0,"currency_code":"NZD","in_stock":true},{"title":"Truck","offer_id":44844608061542,"sku":"AMP53","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/All4Ella_muslin__2_pram_pegs_box_set_watercolour_rainbow.jpg?v=1772648915"},{"product_id":"all4ella-roll-neck-bib","title":"All4Ella Roll Neck Bib","description":"\u003ch2\u003eAll4Ella roll neck bibs are both fashionable and functional and make a great gift.\u003c\/h2\u003e\n\u003cp\u003eOur roll neck bib is designed to fit snuggly around the neck protecting sensitive skin from rashes caused by leaks and spills. The 100% cotton bib absorbs moisture and is a great way to keep mealtimes a little more mess free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Wash before use. Machine wash warm, with like colours only. Do not bleach. Line dry without delay. Do not iron print. Tumble dry on low heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Ensure baby is never left unattended when wearing a bib and always remove prior to sleeping.\u003c\/p\u003e\n\u003ch5\u003eFeatures:\u003c\/h5\u003e\n\u003cp\u003e• 2 pack\u003cbr\u003e\n• Easy to adjust velcro closure\u003cbr\u003e\n• Made from 100% cotton\u003cbr\u003e\n• Easy to slide over baby's head\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Monkeys","offer_id":44844608979046,"sku":"ABIB28","price":16.95,"currency_code":"NZD","in_stock":true},{"title":"Pink Flower","offer_id":44844609011814,"sku":"ABIB104","price":16.95,"currency_code":"NZD","in_stock":true},{"title":"Whales","offer_id":44844609044582,"sku":"ABIB105","price":16.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/All4Ella_neck_bib_2_pack_whales.jpg?v=1772648908"},{"product_id":"all4ella-long-sleeve-bib","title":"All4Ella Long Sleeve Bib","description":"\u003ch2\u003eAll4Ella long sleeve bibs are both fashionable and functional and make a great gift.\u003c\/h2\u003e\n\u003cp\u003eOur long sleeve bib is a must for mess free mealtimes. With waterproof sleeves and adjustable snaps, our long sleeve bibs are designed to fit comfortably and provide extra coverage for mealtimes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Wash before use. Machine wash in cold water with like colours. Do not tumble dry. Do not bleach. Warm iron on reverse side. Do not dry clean.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Ensure baby is never left unattended when wearing a bib and always remove prior to sleeping.\u003c\/p\u003e\n\u003ch5\u003eFeatures:\u003c\/h5\u003e\n\u003cp\u003e• Adjustable snaps\u003cbr\u003e\n• Waterproof sleeves\u003cbr\u003e\n• Terry cotton on the inner\u003cbr\u003e\n• Machine washable\u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Dusty Pink","offer_id":44844610060390,"sku":"ABIBL10","price":18.0,"currency_code":"NZD","in_stock":true},{"title":"Grey","offer_id":44844610093158,"sku":"ABIBL11","price":18.0,"currency_code":"NZD","in_stock":true},{"title":"Star Blue","offer_id":44844610125926,"sku":"ABIBL9","price":18.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/All4Ella_long_sleeve_bib_dusty_grey.jpg?v=1772648919"},{"product_id":"all4ella-bandana-bibs-2-pack","title":"All4Ella Bandana Bibs 2 Pack","description":"\u003ch2\u003eAll4Ella bandana bibs are both fashionable and functional and make a great gift.\u003c\/h2\u003e\n\u003cp\u003eOur bandana bib is perfect for mealtimes or great as a stylish everyday bib. Made with 100% cotton, our bibs are designed to compliment any outfit whilst being absorbent to catch all of those dribbles.\u003c\/p\u003e\n\u003cp\u003eAll4Ella bandana bibs are reversible, giving you 4 design options to choose from!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Wash before use in cold water with like colours. Do not tumble dry. Do not bleach. Warm iron on reverse side. Do not dry clean.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Ensure baby is never left unattended when wearing a bib and always remove prior to sleeping.\u003c\/p\u003e\n\u003ch5\u003eFeatures:\u003c\/h5\u003e\n\u003cp\u003e• Reversible\u003cbr\u003e\n• 2 pack\u003cbr\u003e\n• Made from 100% cotton\u003cbr\u003e\n• Double layer\u003cbr\u003e\n• Two snap fasteners\u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Truck","offer_id":44844633096294,"sku":"ABIB157","price":16.95,"currency_code":"NZD","in_stock":true},{"title":"Bears","offer_id":44844633129062,"sku":"ABIB73","price":16.95,"currency_code":"NZD","in_stock":true},{"title":"Dog Breed","offer_id":44844633161830,"sku":"ABIB74","price":16.95,"currency_code":"NZD","in_stock":true},{"title":"Gingham Sage","offer_id":44844633194598,"sku":"ABIB155","price":16.95,"currency_code":"NZD","in_stock":true},{"title":"Gingham Strawberry","offer_id":44844633227366,"sku":"ABIB156","price":16.95,"currency_code":"NZD","in_stock":true},{"title":"Hot Air Balloons","offer_id":44844633260134,"sku":"ABIB137","price":16.95,"currency_code":"NZD","in_stock":true},{"title":"Plane","offer_id":44844633292902,"sku":"ABIB158","price":16.95,"currency_code":"NZD","in_stock":true},{"title":"Roses","offer_id":44844633325670,"sku":"ABIB72","price":16.95,"currency_code":"NZD","in_stock":true},{"title":"Hearts","offer_id":44844633358438,"sku":"ABIB132","price":16.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/All4Ella_bandana_bib_2_pack_trucks.jpg?v=1772649065"},{"product_id":"all4ella-harness-covers-pram-pegs","title":"All4Ella Harness Covers \u0026 Pram Pegs","description":"\u003ch2\u003eEnhance your baby's travel experience with our Universal Harness Covers \u0026amp; Pram Pegs, and get the perfectly matching Pram liners (sold separately).\u003c\/h2\u003e\n\u003cp\u003eOur harness covers offer both comfort and protection for your little one, shielding the harness straps from spills and messes while providing cozy padding.\u003c\/p\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"IW17LEP\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eEasy to install with a simple velcro closure, they are water-resistant, padded, and reversible for added convenience.\u003c\/p\u003e\n\u003cp\u003ePaired with our sturdy and versatile pram pegs, you can effortlessly secure muslin swaddles to your pram, ensuring your baby stays comfortable and protected from the sun while reducing outside distractions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHarness Cover:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to install\u003c\/li\u003e\n\u003cli\u003eReversible design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eProvides extra comfort for your little one\u003cbr\u003e\nProtects your pram straps from spills\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePram Peg:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasily secure muslin to pram sun canopy\u003c\/li\u003e\n\u003cli\u003eClip baby toys to pram\u003c\/li\u003e\n\u003cli\u003eKeep muslin in place while breastfeeding\u003c\/li\u003e\n\u003cli\u003eSturdy and strong design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDesigned in Australia. Ethically made in China.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions:\u003c\/strong\u003e Wash before use in cold water with like colours. Tumble dry on low heat. Do not dry clean.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Pram pegs are not toys and should be kept away from children.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"All4Ella","offers":[{"title":"Beige Dinosaurs","offer_id":44844640501862,"sku":"AHCP9","price":40.0,"currency_code":"NZD","in_stock":true},{"title":"Beige Dots","offer_id":44844640534630,"sku":"AHCP1","price":40.0,"currency_code":"NZD","in_stock":true},{"title":"Farm Animals","offer_id":44844640567398,"sku":"AHCP7","price":40.0,"currency_code":"NZD","in_stock":true},{"title":"Farmyard","offer_id":44844640600166,"sku":"AHCP6","price":40.0,"currency_code":"NZD","in_stock":true},{"title":"Floral Bouquet","offer_id":44844640632934,"sku":"AHCP8","price":40.0,"currency_code":"NZD","in_stock":true},{"title":"Gingham Sage","offer_id":44844640665702,"sku":"AHCP2","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/All4Ella-a-harness-covers-and-pegs-gingham-sage.jpg?v=1772649075"},{"product_id":"all4ella-pram-liner","title":"All4Ella Pram Liner","description":"\u003ch2\u003eAll4Ella Pram Liners, offer an extra layer of comfort for your little one while ensuring the protection of your pram from spills and messes.\u003c\/h2\u003e\n\u003cp\u003eThese reversible liners are made from 100% cotton with a water-resistant backing. Designed with practicality in mind, they include a handy loop to keep dummies and baby toys secure.\u003c\/p\u003e\n\u003cp\u003eFully padded and machine washable, they are quick-drying for easy maintenance. With round edges for a perfect fit, our liners are compatible with most 3 and 4 wheel prams, joggers, and strollers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from 100% cotton for softness and comfort\u003c\/li\u003e\n\u003cli\u003eWater-resistant for added protection\u003c\/li\u003e\n\u003cli\u003eGenerously padded for extra cushioning\u003c\/li\u003e\n\u003cli\u003eRound edges for the perfect fit\u003c\/li\u003e\n\u003cli\u003eHandy loop to secure dummy chain\u003c\/li\u003e\n\u003cli\u003eFully reversible for versatility\u003c\/li\u003e\n\u003cli\u003eUniversal - fits most 3 and 4 wheel prams\/joggers and strollers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSize: 85 x 33 cm\u003c\/p\u003e\n\u003cp\u003e**Harness covers sold separately.\u003c\/p\u003e\n\u003cp\u003eDesigned in Australia. Ethically made in China\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions:\u003c\/strong\u003e Cold machine wash. Do not tumble dry. Do not iron. Do not dry clean.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Always ensure that your baby is securely harnessed in the pram, as per the pram manufactures care instructions.\u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Farmyard","offer_id":44844640993382,"sku":"APL25","price":60.0,"currency_code":"NZD","in_stock":true},{"title":"Beige Dinosaurs","offer_id":44844641026150,"sku":"APL27","price":60.0,"currency_code":"NZD","in_stock":true},{"title":"Beige Dots","offer_id":44844641058918,"sku":"APL5","price":60.0,"currency_code":"NZD","in_stock":true},{"title":"Floral Bouquet","offer_id":44844641124454,"sku":"APL26","price":60.0,"currency_code":"NZD","in_stock":true},{"title":"Gingham Sage","offer_id":44844641157222,"sku":"APL17","price":60.0,"currency_code":"NZD","in_stock":true},{"title":"Country Farm","offer_id":45304985714790,"sku":"APL24","price":60.0,"currency_code":"NZD","in_stock":true},{"title":"Barnyard","offer_id":45305024512102,"sku":null,"price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/All4Ella-pram-liner-floral-bouquet.jpg?v=1772649077"},{"product_id":"all4ella-comfy-grip-silicone-spoons-2pk","title":"All4Ella Comfy grip silicone spoons 2pk","description":"\u003ch2\u003eOur Comfy Grip Silicone Spoons 2pk are designed to make mealtimes hassle-free and to encourage self-feeding.\u003c\/h2\u003e\n\u003cp\u003eThe curved handle, featuring 4 raised sensory bumps, is perfect for little hands to grasp, promoting independence in your child's eating habits.\u003c\/p\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"B55A6R0\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eMade from soft, durable food-grade silicone, these spoons are gentle on teething gums, ensuring comfort with every bite. These spoons are both practical and aesthetically pleasing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2 Pack: One for mum and one for bub\u003c\/li\u003e\n\u003cli\u003eCurved handle with 4 raised sensory bumps\u003c\/li\u003e\n\u003cli\u003eEncourages self-feeding\u003c\/li\u003e\n\u003cli\u003eGentle on teething gums\u003c\/li\u003e\n\u003cli\u003eMade from soft, durable food-grade silicone\u003c\/li\u003e\n\u003cli\u003eDishwasher safe\u003c\/li\u003e\n\u003cli\u003eBPA and Phthalate free\u003c\/li\u003e\n\u003cli\u003e Size: 6 Months+\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions:\u003c\/strong\u003e Dishwasher safe. Do not use abrasive agents or scourers. Inspect product before each use and discard at the first sign of damage or weakness. Some foods may cause discoloration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Age recommendation is a guide only. Always supervise your baby during feeding.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Dusty Pink","offer_id":44844664914022,"sku":"ASS2","price":20.0,"currency_code":"NZD","in_stock":true},{"title":"Olive","offer_id":44844664946790,"sku":"ASS1","price":20.0,"currency_code":"NZD","in_stock":true},{"title":"Slate Blue","offer_id":44844664979558,"sku":"ASS3","price":20.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/all4ella-silicone-spoons-olive.jpg?v=1772649124"},{"product_id":"all4ella-recycled-long-sleeve-bib","title":"All4Ella Recycled Long Sleeve Bib","description":"\u003ch2\u003eSay goodbye to mealtime messes with our eco-conscious solution – the Two-tone Pink Recycled Long Sleeve Bib.\u003c\/h2\u003e\n\u003cp\u003eMade from 100% recycled materials and featuring a waterproof coating, this bib is both sustainable and functional.\u003c\/p\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"NPGH788\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe elasticated sleeves ensure a comfortable fit while keeping your baby dry and clean during meals.\u003c\/p\u003e\n\u003cp\u003eEasy-to-fasten snaps ensure a comfortable fit. Plus, the functional spill-catching pocket and easy wipe-clean surface simplify cleanup, making mealtime a breeze.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Recycled Materials\u003c\/li\u003e\n\u003cli\u003eWaterproof\u003c\/li\u003e\n\u003cli\u003eFunctional Spill-Catching Pocket\u003c\/li\u003e\n\u003cli\u003eElastic Sleeves\u003c\/li\u003e\n\u003cli\u003eEasy Wipe-Clean Surface\u003c\/li\u003e\n\u003cli\u003eSize: 6 Months+\u003c\/li\u003e\n\u003cli\u003eDesigned in Australia. Ethically made in China.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions:\u003c\/strong\u003e Keep clean by rinsing it after each use and wiping it with a damp cloth or baby wipe for quick cleanup. For deeper cleaning, machine wash on a gentle cycle with mild detergent, avoiding bleach and high heat, and ensure it's completely dry before storage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Always supervise your child while using the bib to avoid potential hazards. Keep it away from heat sources to prevent damage. Regularly check for wear and tear, and discard if damaged, ensuring safety during mealtime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"All4Ella","offers":[{"title":"Pink","offer_id":44844667437158,"sku":"ARLB2","price":27.0,"currency_code":"NZD","in_stock":true},{"title":"Sage","offer_id":44844667469926,"sku":"ARLB1","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/all4ella-long-bib-sage.jpg?v=1772649128"},{"product_id":"all4ella-silicone-sippy-cup-with-straw","title":"All4Ella Silicone Sippy Cup with Straw","description":"\u003ch2\u003eIntroducing our Silicone Sippy Cup with Straw, the perfect companion for your little one's transition to independent drinking.\u003c\/h2\u003e\n\u003cp\u003eDesigned with both parents and toddlers in mind, this sippy cup combines functionality with safety to make every sip a joy.\u003c\/p\u003e\n\u003cp\u003eMade from 100% food-grade silicone, it is BPA-free and non-toxic, ensuring a safe drinking experience. Its spill-proof design and anti-leak straw mean less mess and more smiles, making it an essential addition to your baby's mealtime routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpill-Proof Lid \u0026amp; Anti-Leak Straw\u003c\/li\u003e\n\u003cli\u003ePromotes Independent Drinking\u003c\/li\u003e\n\u003cli\u003eBPA-Free \u0026amp; Non-Toxic\u003c\/li\u003e\n\u003cli\u003eDishwasher safe\u003c\/li\u003e\n\u003cli\u003eEasy Grip with Rippled Sides\u003c\/li\u003e\n\u003cli\u003eMulti-Use Training Cup\u003c\/li\u003e\n\u003cli\u003eTwo Handles\u003c\/li\u003e\n\u003cli\u003eHolds up to 180ml\u003c\/li\u003e\n\u003cli\u003eSize: 6 Months+\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions:\u003c\/strong\u003e Dishwasher safe for easy cleaning - wash immediately with a mild detergent and warm water to avoid staining. Avoid using abrasive sponges or scourers on the silicone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Please ensure adult supervision is provided at all times.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Dusty Pink","offer_id":44844673237094,"sku":"ASC2","price":20.0,"currency_code":"NZD","in_stock":true},{"title":"Olive","offer_id":44844673269862,"sku":"ASC1","price":20.0,"currency_code":"NZD","in_stock":true},{"title":"Slate Blue","offer_id":44844673302630,"sku":"ASC3","price":20.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/all4ella-sippy-cup-dusty-pink-ls-2.jpg?v=1772649149"},{"product_id":"all4ella-comfy-grip-silicone-forks-2pk","title":"All4Ella Comfy grip silicone forks 2pk","description":"\u003ch2\u003eOur Comfy Grip Silicone Forks 2pk are designed to make mealtimes hassle-free and to encourage self-feeding.\u003c\/h2\u003e\n\u003cp\u003eThe curved handle, featuring 4 raised sensory bumps, is perfect for little hands to grasp, promoting independence in your child's eating habits.\u003c\/p\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"B55A6R0\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eMade from soft, durable food-grade silicone, these forks are gentle on teething gums, ensuring comfort with every bite. These spoons are both practical and aesthetically pleasing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2 Pack: One for mum and one for bub\u003c\/li\u003e\n\u003cli\u003eCurved handle with 4 raised sensory bumps\u003c\/li\u003e\n\u003cli\u003eEncourages self-feeding\u003c\/li\u003e\n\u003cli\u003eGentle on teething gums\u003c\/li\u003e\n\u003cli\u003eMade from soft, durable food-grade silicone\u003c\/li\u003e\n\u003cli\u003eDishwasher safe\u003c\/li\u003e\n\u003cli\u003eBPA and Phthalate free\u003c\/li\u003e\n\u003cli\u003e Size: 6 Months+\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions:\u003c\/strong\u003e Dishwasher safe. Do not use abrasive agents or scourers. Inspect product before each use and discard at the first sign of damage or weakness. Some foods may cause discoloration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Age recommendation is a guide only. Always supervise your baby during feeding.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Dusty Pink","offer_id":44844673630310,"sku":"ASF2","price":20.0,"currency_code":"NZD","in_stock":true},{"title":"Olive","offer_id":44844673663078,"sku":"ASF1","price":20.0,"currency_code":"NZD","in_stock":true},{"title":"Slate Blue","offer_id":44844673695846,"sku":"ASF3","price":20.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/all4ella-silicone-grip-fork-slate-blue.jpg?v=1772649161"},{"product_id":"all4ella-squeezy-silicone-bath-toys","title":"All4Ella Squeezy Silicone Bath Toys","description":"\u003ch2\u003eDive into a world of safe, squeezy fun with our Squeezy Animal Friends Silicone Bath Toys!\u003c\/h2\u003e\n\u003cp\u003eSpecially designed for little hands, these adorable toys squirt water, turning bath time into a delightful adventure. Perfect for promoting sensory play and coordination, they make every splash an exciting learning experience.\u003c\/p\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"ERM2TDK\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eMade from 100% food-grade silicone, they’re soft, durable, and free from harmful chemicals, ensuring a safe playtime for your baby. Plus, their unique design allows them to be pulled apart for easy cleaning, keeping them hygienic and ready for endless bath time joy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft, Durable, Food-Grade Silicone\u003c\/li\u003e\n\u003cli\u003eBPA Free \u0026amp; Phthalate Free\u003c\/li\u003e\n\u003cli\u003ePull Apart for Easy Cleaning\u003c\/li\u003e\n\u003cli\u003ePerfect for Little Hands\u003c\/li\u003e\n\u003cli\u003ePromotes Sensory Play \u0026amp; Coordination\u003c\/li\u003e\n\u003cli\u003eDishwasher Safe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions:\u003c\/strong\u003e To keep your Squeezy Animals Silicone Bath Toys clean and safe, rinse them thoroughly after each use, pulling them apart to drain water. For deep cleaning, soak them weekly in warm water with mild soap or vinegar, and scrub gently. These toys are dishwasher safe—place them on the top rack after pulling them apart. Ensure they dry completely before reassembling and store in a dry, ventilated area. Regularly inspect for wear or damage, discarding any compromised toys to maintain hygiene and safety.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Always supervise your child during bath time to prevent accidents. Regularly inspect the toys for wear and discard if damaged. These toys are not for chewing; check for bite marks. Ensure all parts are fully dry before reassembling to prevent mold growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"All4Ella","offers":[{"title":"Squeezy Animals","offer_id":44844675006566,"sku":"ABT1","price":40.0,"currency_code":"NZD","in_stock":true},{"title":"Squeezy Sea Friends","offer_id":44844675039334,"sku":"ABT2","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/all4ella-silicone-bath-toys.jpg?v=1772649147"},{"product_id":"all4ella-recycled-velcro-bib-with-pocket","title":"All4Ella Recycled Velcro Bib with Pocket","description":"\u003ch2\u003eKeep mealtime tidy with our eco-friendly Recycled Pouch Bibs.\u003c\/h2\u003e\n\u003cp\u003eMade from 100% recycled material, this waterproof bib offers both sustainability and functionality.\u003c\/p\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"FFN9BIU\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe adjustable velcro neck ensures a comfortable fit for your little one, while the spill-catching pouch and generous coverage keep clothes mess-free.\u003c\/p\u003e\n\u003cp\u003eWith its easy wipe-clean surface, it's perfect for use at home or on the go.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Recycled Material\u003c\/li\u003e\n\u003cli\u003eWaterproof\u003c\/li\u003e\n\u003cli\u003eSpill-catching pouch\u003c\/li\u003e\n\u003cli\u003eAdjustable velcro neck\u003c\/li\u003e\n\u003cli\u003eEasy wipe-clean surface\u003c\/li\u003e\n\u003cli\u003eGenerous coverage and versatile use\u003c\/li\u003e\n\u003cli\u003eSize: 6 Months+\u003c\/li\u003e\n\u003cli\u003eDesigned in Australia. Ethically made in China.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions:\u003c\/strong\u003e Keep clean by rinsing it after each use and wiping it with a damp cloth or baby wipe for quick cleanup. For deeper cleaning, machine wash on a gentle cycle with mild detergent, avoiding bleach and high heat, and ensure it's completely dry before storage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Always supervise your child while using the bib to avoid potential hazards. Keep it away from heat sources to prevent damage. Regularly check for wear and tear, and discard if damaged, ensuring safety during mealtime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"All4Ella","offers":[{"title":"Blue","offer_id":44844682313830,"sku":"ARPB6","price":17.0,"currency_code":"NZD","in_stock":true},{"title":"Pink","offer_id":44844682346598,"sku":"ARPB5","price":17.0,"currency_code":"NZD","in_stock":true},{"title":"Sage","offer_id":44844682379366,"sku":"ARPB4","price":17.0,"currency_code":"NZD","in_stock":true},{"title":"Trucks","offer_id":44844682412134,"sku":"ARPB3","price":17.0,"currency_code":"NZD","in_stock":true},{"title":"Crocodile","offer_id":44844682444902,"sku":"ARPB2","price":17.0,"currency_code":"NZD","in_stock":true},{"title":"Fawn","offer_id":44844682477670,"sku":"ARPB1","price":17.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/all4ella-velcro-bib-crocs.jpg?v=1772649231"},{"product_id":"all4ella-cooling-pram-liner","title":"All4Ella Cooling Pram Liner","description":"\u003ch2\u003eStay cool on the go with our limited-edition liner made from Ice Silk fabric and breathable 3D mesh.\u003c\/h2\u003e\n\u003cp\u003eMoisture-wicking, water-resistant, and machine washable, it keeps baby comfy and dry on warm-weather pram rides.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Ice silk fabric technology\u003cbr\u003e\n• 3D air mesh backing\u003cbr\u003e\n• Moisture-wicking \u0026amp; water-resistant\u003cbr\u003e\n• Machine washable\u003cbr\u003e\n• Universal fit\u003cbr\u003e\n• Limited edition design\u003cbr\u003e\n• Pairs with matching harness cover\u003cbr\u003e\n• Size: 85 x 30cm\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Default Title","offer_id":44844685230182,"sku":"ACPL4","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/ALL4ELLA-COOLING-PRAM-LINER.jpg?v=1772649189"},{"product_id":"all4ella-recycled-messy-mat","title":"All4Ella Recycled Messy Mat","description":"\u003ch2 data-start=\"104\" data-end=\"178\"\u003eKeep mealtimes and play mess-free with the All4Ella Recycled Messy Mat\u003c\/h2\u003e\n\u003cp data-start=\"180\" data-end=\"427\"\u003eThe All4Ella Recycled Messy Mat is the ultimate solution for containing spills, crumbs, and craft chaos. Made from 100% recycled materials, it's an eco-conscious choice for busy parents who want practicality without compromising on sustainability.\u003c\/p\u003e\n\u003cul data-start=\"429\" data-end=\"701\"\u003e\n\u003cli data-start=\"429\" data-end=\"479\"\u003e\n\u003cp data-start=\"431\" data-end=\"479\"\u003eGenerously sized to protect floors and carpets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"480\" data-end=\"517\"\u003e\n\u003cp data-start=\"482\" data-end=\"517\"\u003eWaterproof and easy to wipe clean\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"518\" data-end=\"573\"\u003e\n\u003cp data-start=\"520\" data-end=\"573\"\u003eLightweight and foldable for easy storage or travel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"574\" data-end=\"644\"\u003e\n\u003cp data-start=\"576\" data-end=\"644\"\u003eIdeal for under high chairs, during arts and crafts, or messy play\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"645\" data-end=\"701\"\u003e\n\u003cp data-start=\"647\" data-end=\"701\"\u003eMade from durable recycled polyester with PU coating\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"703\" data-end=\"802\"\u003ePerfect for everyday messes and kind to the planet — the All4Ella Messy Mat makes cleanup a breeze.\u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Sage","offer_id":45514613456998,"sku":"AMM1","price":26.0,"currency_code":"NZD","in_stock":true},{"title":"Pink","offer_id":45514613489766,"sku":"AMM2","price":26.0,"currency_code":"NZD","in_stock":true},{"title":"Blue","offer_id":45514613522534,"sku":"AMM3","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/ALL4ELLA-RECYCLED-MESS-MAT.jpg?v=1772649190"},{"product_id":"all4ella-burp-cloth-2pk-forest-friends","title":"All4Ella Burp Cloth 2pk - Forest Friends","description":"\u003ch2\u003eKeep your baby clean and comfortable with All4Ella's burp cloths.\u003c\/h2\u003e\n\u003cp\u003eOur burp cloths are made from soft, absorbent materials, perfect for catching spills and spit-ups. Designed with both functionality and style in mind, they provide reliable protection for both you and your baby during feeding times.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOrganic, 100% cotton muslin\u003c\/li\u003e\n\u003cli\u003eReversible\u003c\/li\u003e\n\u003cli\u003eShaped to fit over shoulder\u003c\/li\u003e\n\u003cli\u003eGenerously sized for maximum coverage\u003c\/li\u003e\n\u003cli\u003ePerfect baby shower gift\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"All4Ella","offers":[{"title":"Default Title","offer_id":44844686770278,"sku":"ABC33","price":23.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/ALL4ELLA-BURP-CLOTH.jpg?v=1772649196"},{"product_id":"all4ella-waterproof-jersey-fitted-cot-sheet","title":"All4Ella Waterproof Jersey Fitted Cot Sheet","description":"\u003ch2\u003eSoft, stretchy, and waterproof - made from 95% organic cotton with a hidden layer to protect against leaks.\u003c\/h2\u003e\n\u003cp\u003eNo crinkle, just comfort. Easy to wash and quick to dry - a nursery essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA waterproof layer to protect mattress\u003c\/li\u003e\n\u003cli\u003e95% organic cotton \u0026amp; 5% spandex\u003c\/li\u003e\n\u003cli\u003eDesigned to fit standard cots\u003c\/li\u003e\n\u003cli\u003eSize: 132 x 77 x 12cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"All4Ella","offers":[{"title":"Default Title","offer_id":44844690374758,"sku":"AWCS1","price":58.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/ALL4ELLA-WATERPROOF-SHEET.jpg?v=1772649213"},{"product_id":"all4ella-recycled-changing-wallet","title":"All4Ella Recycled Changing Wallet","description":"\u003ch2\u003eDesigned with eco-conscious parents in mind, our Recycled Changing Wallet in Pink is the perfect solution for on-the-go nappy changes.\u003c\/h2\u003e\n\u003cp\u003eThe outer material is made from 10 plastic bottles, reducing pollution while offering a practical, stylish way to carry your baby’s essentials.\u003c\/p\u003e\n\u003cp\u003eWhether you're at home or out and about, the wallet features padded comfort and ample space for 2–3 nappies, wipes, and cream, ensuring everything you need is always at your fingertips. The Velcro tab closure offers easy opening and secure storage, keeping your items neatly tucked away.\u003c\/p\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"TNW0NX5\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp data-start=\"3327\" data-end=\"3472\"\u003eLightweight, foldable, and durable, this changing wallet is designed to fit into your busy lifestyle while also supporting a cleaner planet.\u003c\/p\u003e\n\u003cp data-end=\"989\" data-start=\"972\"\u003e\u003cstrong\u003eWhy parents love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1292\" data-start=\"990\"\u003e\n\u003cli data-end=\"1069\" data-start=\"1030\"\u003ePadded comfort for easy nappy changes\u003c\/li\u003e\n\u003cli data-end=\"1115\" data-start=\"1070\"\u003eStorage for 2 - 3 nappies, travel wipes, and cream\u003c\/li\u003e\n\u003cli data-end=\"1155\" data-start=\"1116\"\u003eVelcro tab closure for secure, easy access\u003c\/li\u003e\n\u003cli data-end=\"1199\" data-start=\"1156\"\u003eCompact, foldable, and lightweight design\u003c\/li\u003e\n\u003cli data-end=\"1242\" data-start=\"1200\"\u003eEasy-to-wipe surface for quick clean-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize: \u003c\/strong\u003eOpened: 34cm (W) x 67cm (L) - with storage pouch width extends to 52cm\u003c\/p\u003e\n\u003cp data-end=\"1338\" data-start=\"1294\"\u003e\u003cstrong\u003eWhy Choose the Recycled Changing Wallet?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1630\" data-start=\"1339\"\u003e\n\u003cli data-start=\"3817\" data-end=\"3947\"\u003e\n\u003cp data-start=\"3819\" data-end=\"3947\"\u003e\u003cstrong data-start=\"3819\" data-end=\"3837\"\u003eSustainability\u003c\/strong\u003e: Made from 10 recycled plastic bottles, helping reduce plastic waste and support a cleaner environment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3948\" data-end=\"4032\"\u003e\n\u003cp data-start=\"3950\" data-end=\"4032\"\u003e\u003cstrong data-start=\"3950\" data-end=\"3965\"\u003eConvenience\u003c\/strong\u003e: All your nappy essentials in one compact, easy-to-carry wallet.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4033\" data-end=\"4126\"\u003e\n\u003cp data-start=\"4035\" data-end=\"4126\"\u003e\u003cstrong data-start=\"4035\" data-end=\"4049\"\u003eDurability\u003c\/strong\u003e: Built to withstand the demands of everyday parenting, perfect for travel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4127\" data-end=\"4215\"\u003e\n\u003cp data-start=\"4129\" data-end=\"4215\"\u003e\u003cstrong data-start=\"4129\" data-end=\"4145\"\u003eEco-Friendly\u003c\/strong\u003e: Choose a product that’s as kind to the planet as it is to your baby.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1743\" data-start=\"1632\"\u003eDesigned in Australia. Ethically made in China.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"All4Ella","offers":[{"title":"Blue","offer_id":44844694175846,"sku":"ARCW3","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"Pink","offer_id":44844694208614,"sku":"ARCW2","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"Sage","offer_id":44844694241382,"sku":"ARCW1","price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/ALL4ELLA-RECYCLED-CHANGE-MAT-PINK-2.jpg?v=1772649254"}],"url":"https:\/\/www.babyonthemove.co.nz\/collections\/all4ella.oembed","provider":"Baby On The Move","version":"1.0","type":"link"}