{"title":"Interactive Books","description":"","products":[{"product_id":"baby-jack-35-x-45cm-learning-lovey-sensory-toy","title":"Baby Jack 35 x 45cm Learning Lovey Sensory Toy","description":"\u003ch2\u003eSensory Crinkle Lovey Toy by Baby Jack\u003c\/h2\u003e\n\u003ch3\u003eAs your child grows up, the patterns will encourage your child to learn basic shapes and colours.\u003c\/h3\u003e\n\u003cp\u003eThe Lovey is accented with coordinating ribbons that are sewn shut, so little fingers do not get intertwined in the ribbon loops. The variety of textured ribbons and fabrics encourage tactile play and help children develop cognitively, socially and emotionally through sensory interaction.\u003c\/p\u003e\n\u003ch4\u003eEach Learning Lovey comes with a toy link to clip onto strollers, car seats, or baby carriers.\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSince we care about the health of your children, we make our toy links non-toxic and BPA-free.\u003c\/li\u003e\n\u003cli\u003eThe top fabric is a durable, micro polyester, paired with a minky plush fleece textured backing.\u003c\/li\u003e\n\u003cli\u003e35 x 45cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Baby Jack","offers":[{"title":"Ocean Animals","offer_id":44844463226982,"sku":"JK1418OCEAN","price":32.0,"currency_code":"NZD","in_stock":true},{"title":"Farmyard Animals","offer_id":44844463259750,"sku":"JK1418FARM","price":32.0,"currency_code":"NZD","in_stock":true},{"title":"Jungle Animals","offer_id":44844463292518,"sku":"JK1418JUNG","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/baby-jack-farm-35cm.jpg?v=1773180779"},{"product_id":"lamaze-peek-a-boo-forest-book","title":"Lamaze Peek-A-Boo Forest Book","description":"\u003ch2\u003eInteractive Soft Baby Book by Lamaze\u003c\/h2\u003e\n\u003ch3\u003ePeek-a-Boo Forest is an interactive soft book that allows your little explorer to learn about different animals that live in the forest.\u003c\/h3\u003e\n\u003cp\u003eEach durable page has soft peek-a-boo flaps that are easy for little fingers to open and close, promoting hand-eye coordination. Bright colors, multiple textures and surprise crinkles encourage exploration.\u003c\/p\u003e\n\u003cp\u003eEven at a very young age, children can begin to understand the process of reading. Reading fosters imagination and the idea of possible worlds. Through identification with characters in a book, children learn social skills such as sharing, taking turns, and cooperation. Reading also allows children to learn about their environment. As they begin to point out places and objects that are new, they learn the concepts of shape, colour, and size. A child and caregiver bond in a warm and loving way through the experience of sharing a book.\u003c\/p\u003e\n\u003cp\u003eLamaze Books are developed in conjunction with developmental experts. The back cover of each book includes play ideas, ways to use the book, the benefits of reading to your child, and developmental stages for that specific age.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAge:\u003c\/strong\u003e 6 months and up\u003c\/p\u003e","brand":"Lamaze","offers":[{"title":"Default Title","offer_id":44844471976038,"sku":"L27901","price":37.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/lamaze-peek-a-boo-forest-book.jpg?v=1772648353"},{"product_id":"lamaze-accordion-bus-soft-book","title":"Lamaze Accordion Bus Soft Book","description":"\u003ch2\u003eSend their senses to school!\u003c\/h2\u003e\n\u003cp\u003eThis adorable fabric bus unfolds to reveal bright colors, friendly faces in every window, plus a mirror hidden under a crinkle flap.\u003c\/p\u003e\n\u003cp\u003eMeanwhile, one wheel is a textured teether, the other wheel is a squeaker, and when you flip the whole thing over, you'll find black-and-white illustrations depicting lovely schoolyard scenes.\u003c\/p\u003e\n\u003cp\u003eIt's a perfect start to their educational journey!\u003c\/p\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"P2QYH5M\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"DV7CBS3\"\u003eFabric sensory book that unfolds to become a school bus\u003c\/li\u003e\n\u003cli\u003eEncourages sensory learning, cause-effect learning\u003c\/li\u003e\n\u003cli\u003eBright, vibrant colors and black-and-white illustrations engage the eyes\u003c\/li\u003e\n\u003cli\u003eMirror hidden under a crinkle flap\u003c\/li\u003e\n\u003cli\u003eOne wheel is a textured teether, other wheel is a squeaker\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lamaze","offers":[{"title":"Default Title","offer_id":44844583452774,"sku":"L27484","price":37.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/lamaze-bus.jpg?v=1772648780"},{"product_id":"lamaze-bitty-bugs-day-book","title":"Lamaze Bitty Bugs Day Book","description":"\u003ch2\u003eThe Lamaze Bitty Bug’s Day Book is a great choice for baby’s first book!\u003c\/h2\u003e\n\u003cp\u003eThe interactive soft pages provide visual stimulation with a hidden discovery mirror and bright colors for baby to explore as they learn about Bitty Bug’s day.\u003c\/p\u003e\n\u003cp\u003eInteresting sounds and textures engage baby as they discover something new on each page. Bitty Bug travels from page to page with you and can be hidden under peek-a-boo flaps. Gripping and grabbing the soft cloth pages and interacting with Bitty Bug helps with the development of tactile and fine motor skills. Perfect for bedtime, the pages progressively become darker to help soothe and relax baby as you get ready for bed. Lamaze’s signature on-the-go clip lets you take this discovery book with you by easily hooking it to strollers, carriers and diaper bags.\u003c\/p\u003e","brand":"Lamaze","offers":[{"title":"Default Title","offer_id":44844584271974,"sku":"L27385","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/lamaze-bitty-bug-book.jpg?v=1772648790"},{"product_id":"lamaze-shapes-soft-book","title":"Lamaze Shapes - Soft Book","description":"\u003ch2\u003eA great choice for baby’s first book!\u003c\/h2\u003e\n\u003cp\u003ethe Lamaze Fun with Shapes Soft Book helps you teach simple shapes as you bond with baby during story time.\u003c\/p\u003e\n\u003cp\u003eThe interactive soft pages provide visual stimulation with a discovery mirror and bright colors for baby to explore. Squeaker, rattle and crinkle sounds engage baby as they discover something new on each page. Lifting crinkly flaps reveals hidden surprises.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAge:\u003c\/strong\u003e 3 months and up\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lamaze","offers":[{"title":"Default Title","offer_id":44844584960102,"sku":"L27933","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/lamaze-shapes-soft-book.jpg?v=1772648790"},{"product_id":"lamaze-fun-with-feelings-soft-book","title":"Lamaze Fun With Feelings Soft Book","description":"\u003ch2\u003eA great choice for baby’s first book!\u003c\/h2\u003e\n\u003cp\u003eThe Lamaze Fun with Feelings Soft Book features colorful characters for you and baby to bond over during story time. The interactive soft pages provide visual stimulation with a discovery mirror and bright colors for baby to explore.\u003c\/p\u003e\n\u003cp\u003eSqueaker, rattle and crinkle sounds engage baby as they discover something new on each page. Lifting crinkly flaps reveals hidden surprises. Gripping and grabbing the soft cloth pages and interacting with the different textures helps with development of tactile and fine motor skills. Textured corners are designed with chewing in mind, so baby can explore with mouth as well as hands. The included Lamaze clip lets you take this discovery book on the go. The clip easily hooks to strollers, carriers and diaper bags. Lamaze soft books are full of engaging content designed to make it fun for babies and toddlers as they discover, learn and grow.\u003c\/p\u003e","brand":"Lamaze","offers":[{"title":"Default Title","offer_id":44844585680998,"sku":"L27935","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/lamaze-fun-with-feelings-book.jpg?v=1772648793"},{"product_id":"blue-duck-books-roar-board-book","title":"Roar Board Book","description":"\u003ch2\u003eFind out about a variety of fun animals and the sounds they make in this lively, illustrated board book with graduating diecut pages.\u003c\/h2\u003e\n\u003cp\u003eWith colourful illustrations by Heath McKenzie, children will be entertained for hours as they eagerly turn the pages to discover which animal, they will meet next.\u003c\/p\u003e","brand":"Blue Duck Books","offers":[{"title":"Default Title","offer_id":44844594692198,"sku":"9780655219002","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/BDB-Roar.jpg?v=1772648838"},{"product_id":"blue-duck-books-mummy-and-me-finger-puppet","title":"Mummy and Me Finger Puppet Book","description":"\u003ch2\u003eBaby-friendly rhyming board books with beautiful artwork and a cute, plush finger puppet.\u003c\/h2\u003e\n\u003cp\u003eWiggle the cute puppet and enjoy a well-loved rhyme with baby or toddler. A cute, wiggly elephant for babies and toddlers to explore....with Mummy! Finger puppet makes book interactive throughout.\u003c\/p\u003e","brand":"Blue Duck Books","offers":[{"title":"Default Title","offer_id":44844596691046,"sku":"9780655234067","price":16.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/BDB-finger-puppet-mummy-and-me.jpg?v=1772648841"},{"product_id":"blue-duck-books-humpty-dumpty-finger-puppet","title":"Humpty Dumpty Finger Puppet Book","description":"\u003ch2\u003eBaby-friendly rhyming board books with beautiful artwork and a cute, plush finger puppet.\u003c\/h2\u003e\n\u003cp\u003eWiggle the cute puppet and enjoy a well-loved rhyme with baby or toddler. Finger puppet makes book interactive throughout.\u003c\/p\u003e","brand":"Blue Duck Books","offers":[{"title":"Default Title","offer_id":44844597346406,"sku":"9780655234050","price":16.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/BDB-finger-puppet-humpty.jpg?v=1772648845"},{"product_id":"blue-duck-books-baa-baa-black-sheep-finger-puppet","title":"Baa Baa Black Sheep Finger Puppet Book","description":"\u003ch2\u003eBaby-friendly rhyming board books with beautiful artwork and a cute, plush finger puppet.\u003c\/h2\u003e\n\u003cp\u003eWiggle the cute puppet and enjoy a well-loved rhyme with baby or toddler. Wiggle the cute sheep puppet and enjoy a well-loved rhyme with baby or toddler. Finger puppet makes book interactive throughout.\u003c\/p\u003e","brand":"Blue Duck Books","offers":[{"title":"Default Title","offer_id":44844598689894,"sku":"9780655234043","price":16.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/BDB-finger-puppet-black-sheep.jpg?v=1772648857"},{"product_id":"blue-duck-books-this-little-piggy-finger-puppet","title":"This Little Piggy Finger Puppet Book","description":"\u003ch2\u003eBaby-friendly rhyming board books with beautiful artwork and a cute, plush finger puppet.\u003c\/h2\u003e\n\u003cp\u003eWiggle the cute piggy and enjoy a well-loved rhyme with baby or toddler. Finger puppet makes book interactive throughout.\u003c\/p\u003e","brand":"Blue Duck Books","offers":[{"title":"Default Title","offer_id":44844601639014,"sku":"9780655234074","price":16.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/BDB-finger-puppet-piggy.jpg?v=1772648862"},{"product_id":"hello-finger-puppet-book","title":"Hello, Finger Puppet Book","description":"\u003cp\u003e\u003cstrong\u003eFormat 151mmx151mm\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4\u003eHello Little Lamb Finger Puppet Book\u003c\/h4\u003e\n\u003cp\u003eFollow the lamb as she greets all her friends throughout the day and comes home to a fun surprise! A fun rhyming story featuring a plush finger puppet.\u003c\/p\u003e\n\u003ch4\u003eHello Little Bunny Finger Puppet Book\u003c\/h4\u003e\n\u003cp\u003eFollow the bunny as she greets all her friends throughout the day and comes home to a fun surprise! 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A fun rhyming story featuring a plush finger puppet.\u003c\/p\u003e","brand":"Blue Duck Books","offers":[{"title":"Hello Little Chick","offer_id":44844739887206,"sku":"9781835093481","price":12.99,"currency_code":"NZD","in_stock":true},{"title":"Hello Little Bunny","offer_id":44844739919974,"sku":"9781835093467","price":12.99,"currency_code":"NZD","in_stock":true},{"title":"Hello Little Lamb","offer_id":44844739952742,"sku":"9781835093450","price":12.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/4570\/3270\/files\/BDB-HELLO-BUNNY.jpg?v=1772649436"},{"product_id":"lift-the-flap-board-book","title":"Lift The Flap Board Book","description":"\u003cp\u003e\u003cstrong\u003eFormat 150mmx150mm\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4\u003eFarm Lift The Flap Board\u003c\/h4\u003e\n\u003ch4\u003eJungle Lift The Flap Board\u003c\/h4\u003e\n\u003ch4\u003eOcean Lift the Flap Board\u003c\/h4\u003e\n\u003cp\u003eLook for the hidden creature on each page of these bright and colourful board books. 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