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Frequently Asked Questions

How do I join the Little Movers Club Rewards Programme?

If you already have a Baby On The Move customer account, you’ll automatically be part of our loyalty programme - there’s no need to sign up separately!

New to Baby On The Move? Simply create an account on our website to get started. Make sure you use the same email address for your purchases so your loyalty points can be linked to your account.

How do I earn loyalty points?

Earn 1 point for every $1 you spend online or in-store*. There are also plenty of other ways to earn loyalty points under the 'Earn' tab of your loyalty profile, including following us on Instagram and leaving product reviews. Use your loyalty points to redeem rewards, or save them up to unlock even more exciting rewards.

*Exclusions apply. Read our Terms & Conditions below for more information.

How do I check my loyalty points balance and redeem rewards?

You can check your balance and redeem rewards anytime by clicking the 'Earn' loyalty button on our website to access your loyalty profile.

How do I use my rewards?

When you have enough points to unlock a reward, you'll be able to redeem it for a unique reward coupon. You can use your reward coupon during checkout. Just copy and paste your unique code into the Discount bar and click 'Apply'. Note, you can only use one coupon code per order. Or if you would like to use your reward in-store, just let one of our staff know at the counter.

Do I need to create an account to earn points?

Yes, you’ll need a Baby On The Move customer account to participate in the Little Movers Club. If you already have an account with us, you’ll automatically be enrolled, so there’s no need to sign up again.

New customers can create an account on our website for free. When shopping in-store, make sure your purchase is linked to your account so you can earn points.

Can I earn points both in-store and online?

Absolutely! You can earn Little Movers Club points when shopping at any of our stores or through our website.

To make sure your points are credited correctly, use the same email address associated with your Baby On The Move account when shopping online or in-store.

Do my points expire?

Yes, your Little Movers Club points expire 12 months after they’re earned, so make sure you use them before they expire!

You can check your current points balance by clicking the 'Earn' loyalty button on our website and logging into your account.

Can I earn points on all purchases?

You can earn points on eligible full-priced and sale products. However, points cannot be earned on Storytime Foundation Pepeha Cloth Book, Sleep Solutions Course, clearance items, gift card purchases, hire products, shipping fees, insurance claims or services and third-party purchases.

Please refer to our full Little Movers Club terms and conditions below for the complete list of exclusions.

What can I redeem my rewards on?

Little Movers Club reward vouchers can be used on eligible full-priced products, provided you meet the minimum spend required for your chosen reward.

Reward vouchers cannot be used with any other voucher, discount code or offer, and exclude the Storytime Foundation Pepeha Cloth Book, Sleep Solutions Course, clearance items, gift card purchases, hire products, insurance claims and services.

Please note that reward vouchers expire 30 days after being claimed, so make sure you use yours before it expires!

Refer to our full Little Movers Club terms and conditions below for the complete list of exclusions.

What happens to my points if I return an item?

If you return an eligible purchase, the points earned on that purchase will be adjusted automatically as part of the refund process.

If you’ve already redeemed a reward or have questions about a points adjustment, please get in touch with our team and we’ll be happy to help.

What if my points are missing or I need help with my account?

If your points haven’t appeared in your account or you’re having trouble accessing your Little Movers Club rewards, we’re happy to help!

Get in touch with our team at Baby On The Move and include the email address linked to your account, along with your order details or purchase information where possible. We’ll look into it for you.

Terms & Conditions

Want more details? View our loyalty programme Terms and Conditions here: