Research is clear that on the back is the best way for your baby to sleep. It is twice as safe as the side and six times safer than the front. Sleeping your baby on the back is one of the best ways to protect your baby from sudden infant death syndrome.
Some babies develop misshapen, flat or an uneven head shape from too much time spent lying on one part of the head. This is called ‘positional head-flattening’ or medically the term is Plagiocephaly (play-gee-oh-kef-a-lee).
During the first few months the bones of your baby’s skull are quite soft. Pressure from lying on the same spot, can make the head change shape. In our busy lifestyle we often have baby lying flat against a surface.
Although there is no evidence that head flattening causes harm, most parents would like to prevent it.
Your newborn will generally stay in the position they are placed for sleep, until they can move themselves. You need to alternate your baby’s head position when they sleep. However some babies prefer a certain head position.
Your baby may be born with a slight flat spot due to the delivery. This can make their head rest more easily on that spot. Or they may have a favourite head position and so a flat area develops from habit. This is where the BABY HEAD SHAPE SUPPORT comes in handy.
The curved design of the BABY HEAD SHAPE SUPPORT gently supports your baby’s head and eases the pressure on the back of the head. The support still allows your baby natural movement without restriction or discomfort.
Check in store stock at your nearest store
This product is not currently available online.
Some of our stores may still have this option in stock, please check our Store Finder page to contact your nearest store.
Check your local store
4 interest-free payments available with Afterpay
Interest free with Q-Card
Long term payment plans available with Gem
Research is clear that on the back is the best way for your baby to sleep. It is twice as safe as the side and six times safer than the front. Sleeping your baby on the back is one of the best ways to protect your baby from sudden infant death syndrome.
Some babies develop misshapen, flat or an uneven head shape from too much time spent lying on one part of the head. This is called ‘positional head-flattening’ or medically the term is Plagiocephaly (play-gee-oh-kef-a-lee).
During the first few months the bones of your baby’s skull are quite soft. Pressure from lying on the same spot, can make the head change shape. In our busy lifestyle we often have baby lying flat against a surface.
Although there is no evidence that head flattening causes harm, most parents would like to prevent it.
Your newborn will generally stay in the position they are placed for sleep, until they can move themselves. You need to alternate your baby’s head position when they sleep. However some babies prefer a certain head position.
Your baby may be born with a slight flat spot due to the delivery. This can make their head rest more easily on that spot. Or they may have a favourite head position and so a flat area develops from habit. This is where the BABY HEAD SHAPE SUPPORT comes in handy.
The curved design of the BABY HEAD SHAPE SUPPORT gently supports your baby’s head and eases the pressure on the back of the head. The support still allows your baby natural movement without restriction or discomfort.

Free Delivery
purchases over $99*
Buy Now, Pay Later
with our finance options
Price Matching
so you don’t pay more
100% New Zealand
Owned & Operated
Subscribe now and be in to WIN one of our monthly $100 Gift Cards.
Join a club designed to make life a little easier. The Little Movers Club is our way of giving back to the families who put their trust in us.
Join the ClubTo save items to your wishlist and provide a personalized experience, we need your consent to store your preferences.
You have already saved {{itemCount}} of 5 items so you won't be able to save more on this device
Disclaimer: By logging in you are providing your consent to save the wishlist data.