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Every breastfeeding pair is different, and there’s no one-size-fits-all approach. Breastfeeding looks different for everyone. What matters most is finding a position that helps both you and your baby feel supported and encourages a deep latch.

Laid-back (or reclined) position: 

Lean back in a semi-reclined posture, using cushions for support. Place your baby on your chest with their body resting against yours. This position encourages your baby’s natural feeding instincts and can be especially helpful for newborns.

Cradle hold: 

A traditional position where your baby rests along your forearm, with their head nestled in the crook of your elbow. Support their body with your arm and their bottom with your hand.

Cross-cradle hold: 

Similar to the cradle hold, but your baby is held with the opposite arm to the breast being used. This gives you better control over their head and helps guide their latch.

Upright position: 

Your baby is held in a vertical position, resting against your chest while breastfeeding. Great for older babies and helpful for babies with reflux.

Side-lying position: 

You and your baby lie on your sides, facing each other. This position can be useful for nighttime feeds or if you’re recovering from a birth.

Football (or underarm) hold: 

Your baby is tucked under your arm like a football, with their body supported along your forearm. This can be ideal after a caesarean or for mums with larger breasts or twins.

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Whatever your ambitions, the Baby On The Move team can help you realise them. Be it a need for a lifestyle change, flexible working hours, developing a territory, building a franchise business that is all yours or simply to help expectant mothers make the right informed decisions to suit their lifestyle. The Baby On The Move team can help you get there.

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